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St. Paul, a salesman?

You bet, says marketer and minister Jake Dell. In fact, you can count St. Luke, St. John, and every other evangelist as intentionally persuasive and desirous of convincing others to try something new. Sure, the Church has a chequered past when it comes to examining the place of marketing and sales in the message and ministry of Jesus, but Jake says most congregations can gain invaluable insight into how their ministries can be improved.

This course is designed for Christian leaders who want to help their churches become better known in their communities and reach out more effectively to others. Be prepared to learn some business jargon, like 'a consideration set' and 'the conversion funnel,' but Jake's enthusiastic and optimistic delivery help make this a practical and effective course.

You may want to take this course together as a Newcomer Committee, Outreach Commission, Vestry, or Church Board, or take it separately and come together to discuss it. This course is meant to ignite deeper conversations around a congregation's hospitality, outreach, and community involvement. You will get practical guidance as to how to put together a marketing list, and design a marketing plan, for your congregation.

Before ordination into the Episcopal priesthood, Jake Dell worked for years in content marketing and sales. Jake now serves as the vicar of a parish in New York City.

For Groups

This course is designed for group study. We've formatted the material so that you can begin at the next step - then pause at the end of each video lecture and talk about what you've learned. Pick and choose the videos you want or proceed in the sequence we've designed - your call.

Included are two manuals you may find helpful - a Facilitator's Guide and a Participant's Guild. Both contain helpful material for your learning, including tips, prayers and discussion questions for each lecture. You may want to print these up and make copies before you proceed. You will notice that each video features a brief introduction, which the leader or someone else might want to read before each lecture.

Frequently Asked Questions

How long will it take me to complete this course? It will take an average group about 45 minutes to complete this course. You can pause at any time and come back. You can even re-take lessons. Each course features 3-6 video lectures that are from 5-7 minutes in length. Also included are downloadable Facilitator's and a Participant's Guides.

Who’s teaching this course? Our instructors come from a variety of traditions, mostly mainline Christianity - Baptist, Episcopal, Methodist, Presbyterian. They meet two criteria: 1) they are well-studied, even experts, in their fields, 2) they offer a moderate viewpoint

Is this course downloadable? Parts of the course are - the Facilitator's Guide and a Participant's Guide. However, the video lectures, introductions, and other texts are only accessible online.

Can I cancel my subscription anytime? You bet. It's easy, click here for instructions as well as answers to more Frequently Asked Questions.

Also, a technical note: This platform works best on Google Chrome and Mozilla Firefox, which are both free downloads. Internet Explorer 9 and above also works well. However different computers have different anti-virus and spam filters installed that can inhibit the downloading of lots of different materials, so if one browser is not working for you then try another.

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This course is specifically designed for groups.

24/7 access to all video presentations, downloads, and course content.
Video presentations with Jake Dell.
Downloadable Facilitator's Guides designed so anyone can lead.
Downloadable Participant Guides.

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