Surprising advice – especially since it’s coming from a church marketer.
Richard Reising, from Artistry Labs, says churches should only begin promoting themselves when they’ve got something worth promoting. What’s more, once congregations can do this, there’s a strong possibility they won’t even need to tell anyone.
In this interview Richard shares his experience working with hundreds of churches that’s bound to help yours.
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Synopsis
Richard Reising thinks most churches could do a much better job marketing – and he’s got some solid advice. Here are my notes from the interview:
Common Pitfalls
Richard says the most common problems he runs across in churches are introverted cultures, poor signage, and ministry to the ‘insiders’ at the expense of newcomers. Do you see any of these problems in your congregation?
90% of First Time Visitors Don’t Come Back
Richard says this is the national average, though the really effective churches can get that down to 70%. It happens when there’s something worth coming back for!
Do Your People Invite Others?
And not because they’re told to? Richard says this is one of the greatest signs of health: people want to tell others about their congregation, without prodding. Does this happen at your place?
About Richard Reising
Richard Reising is the founder of Artistry Labs, a firm that helps churches, ministries and smart companies increase their connectivity through strategic consulting, design and technology. In addition, he is the author of Church Marketing 101; a book that provides unique perspectives and strategies for healthy growth. He spends his time traveling and consulting for great organizations worldwide. You can contact Richard via www.beyondrelevance.com
Books Richard Recommends
Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All
What Clients Love: A Field Guide to Growing Your Business
The Prodigal God
Sometimes churches don’t invite people because they’ve become too insular. They like their church and their programs so much so, that they forget they exist for the outside world, not for themselves.
Amen Pat – it’s a recurring story – and happens with most congregations. Would that we could keep our eyes on others.