Church marketing and branding guru Maurilio Amorim says many churches fail to do 3 easy things that can keep holiday visitors coming back.
I interviewed the visionary founder of Nashville’s, ‘The A Group’ to talk about the appropriateness of church branding and marketing, and part of our interview turned into some helpful considerations regarding Christmas evangelism.
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Before the world called it ‘marketing’ Maurilio Amorim says the church called it ‘evangelism.’ That’s why he’s not shy about sharing ways in which churches can go about ‘shining the light’ of Christ via modern marketing vehicles. Here are my notes from the interview:
3 ‘Musts’ to Prepare for Christmas
1) Prepare a solid promotion of your January sermon series for Christmas season guests, it will give them somethign to come back for, 2) DO include a sermon during Christmas services as people need to connect with your pastor, 3) play it straight, with a traditional service – Christmas is not the time to experiment.
Resource Church Members
Since your church’s best ‘marketers’ are your members, why not resource them with business cards and email-flyers they can easily forward? How can you make it easy for your best spokespeople to spread the word?
Come Up with a Marketing Budget
Even if your church has very little to invest, if you’re creative, you can get results. Spending 5% of your budget on marketing/evangelism can yield remarkable results.
About Maurilio Amorim
Maurilio is the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. He has consulted with some of the country’s largest ministries, leading churches, and Christian publishers. Maurilio has worked as a Youth Pastor, then as an Education Pastor and later as an Executive Pastor of a fast-growing mega church in the Nashville area. His experience in developing best practices in church marketing gave birth to The A Group. Since we have been a solutions based company first, The A Group has transitioned from a traditional marketing agency into a marketing technology and branding firm, leveraging social media and mobile technologies. Maurilio is married to a very sweet and caring woman who puts up with a crazy travel schedule and eccentricities (or, as some say, “high maintenance person”). He is also a dad to two boys.